Rawwy

Delta Force (Garena) - KOL Management

Project Overview:

For the strategic launch of Delta Force Mobile in the vital MENA region, Garena entrusted Rawwy with driving market impact through a targeted Key Opinion Leader (KOL) campaign. Our primary role was to build significant pre-launch hype and sustain momentum during the crucial launch window, ensuring a successful market entry for the game within the competitive mobile FPS landscape.

Objective:

To execute a strategic KOL marketing campaign generating significant pre-launch buzz, driving installs during the launch phase, and establishing Delta Force within the regional gaming community.

Challenges:

KOL Identification & Alignment: Sourcing authentic and influential gaming KOLs within the MENA FPS/mobile scene who genuinely aligned with the Delta Force brand and resonated with the target player base.
Campaign Coordination: Efficiently managing outreach, negotiations, content briefing, and performance tracking for numerous KOLs concurrently, ensuring consistent messaging and optimized timing for maximum launch impact.
Performance Measurement: Accurately attributing installs and measuring the direct ROI from KOL activities amidst the noise of a major game launch.

Process:

Market Research & Vetting: We meticulously identified and analyzed potential KOLs based on audience demographics (MENA focus), engagement rates, content relevance (FPS/mobile expertise), and overall brand safety.
Strategic Selection & Outreach: A diverse mix of KOL tiers was selected, aligning with campaign goals and budget constraints. Personalized outreach and professional negotiations were conducted.
Campaign Design & Briefing: We developed comprehensive campaign guidelines, outlining key messages, desired content formats (gameplay streams, reviews, guides, etc.), and precise timelines. KOLs received early access to localized game builds where possible to ensure authentic content.
Content Coordination & Monitoring: Continuous communication was maintained with KOLs. We provided necessary assets, monitored content creation for brand alignment and guideline adherence, and facilitated required approvals with Garena.
Performance Tracking & Reporting: Key performance indicators (views, engagement, clicks, estimated installs via tracking links/codes) were diligently tracked. Regular, detailed performance reports were provided to Garena, offering clear insights into campaign effectiveness.

Outcome:

Rawwy's strategically executed KOL campaign successfully generated significant pre-launch excitement for Delta Force Mobile in the MENA region. The campaign drove substantial awareness and player engagement during the critical launch phase, providing Garena with impactful influencer marketing that established a strong foundation for the game's entry into the competitive market.