Rawwy

Delta Force (Garena) - Localization

Project Overview:

Garena partnered with Rawwy to handle a critical component for the launch of Delta Force Mobile in the MENA region: ensuring deep linguistic and cultural resonance through comprehensive game localization. Recognizing the need for profound local expertise, our task was to adapt the entire game experience for Arabic-speaking players, laying the foundation for positive player acceptance and seamless immersion.

Objective:

To deliver high-quality, culturally appropriate localization of the full Delta Force Mobile game, maximizing player immersion and minimizing linguistic or cultural friction for the MENA audience.

Challenges:

Linguistic & Cultural Nuance: Accurately translating and adapting complex game terminology, user interface elements, and narrative content across the diverse Arabic dialects and cultural sensitivities prevalent within the MENA region.
Technical Integration: Ensuring the smooth integration of all localized text and assets within Garena's existing development pipeline while adhering to strict pre-launch deadlines.

Process:

Scope & Analysis: We initiated the process through close collaboration with Garena to precisely define the full scope of localization requirements, covering all in-game text, UI elements, and associated marketing assets.
Expert Team Assembly: A dedicated team of native MENA linguists was assembled, each possessing specific expertise in gaming terminology, particularly within the FPS genre.
Translation & Cultural Adaptation: Our focus extended beyond literal translation. We meticulously adapted idioms, tone, and cultural references to ensure local resonance, incorporating rigorous cultural sensitivity reviews throughout the process.
Quality Assurance: A multi-stage Quality Assurance (QA) protocol was implemented. This included thorough linguistic testing, proofreading, and in-context reviews within the game environment to guarantee accuracy and natural flow.
Delivery & Support: Finalized, QA-approved assets were delivered in the formats required by Garena's technical team. We provided ongoing support during the integration phase to address any queries or adjustments needed.

Outcome:

Rawwy successfully delivered a high-quality, culturally attuned localization for Delta Force Mobile tailored specifically for the MENA region. This meticulous adaptation contributed significantly to a positive initial player experience, ensuring the game felt native and accessible, thereby providing Garena with a crucial element for Delta Force's successful entry into the market.