Rawwy — We Build What People Remember

RΛWWYStart a project

Impact

Numbers that matter

RΛWWY

We build what people remember

IPs, experiences, campaigns and digital products for the next generation of culture

Explore our work ↓

Under Rawwy

Rawwy LLC

Six specialized companies. One ecosystem for culture, gaming & growth

SERVICES

Pick a door. Move culture.

01360 Marketing Services

Rawwy Agency

Full-funnel brand growth

Integrated social, influencer, and publisher marketing for gaming brands

02Event Organizers

Sasmaya

Live events that convert

End-to-end tournament, activation, and experiential event management

03Production House

Gerd Production

Content built for culture

Gaming-first creative production — from concept through final delivery

04Media Network

Revival

44M+ audience reach

Owned media distribution and amplification at scale

05Career Platform

Ranked

Careers at scale

Recruitment, validation, and placement for gaming careers

06Tournament Software

Fastur

Operate tournaments at scale

SaaS platform for hosting, managing, and scaling competitive events

01360 Marketing Services

Rawwy Agency

Full-funnel brand growth

Integrated social, influencer, and publisher marketing for gaming brands

02Event Organizers

Sasmaya

Live events that convert

End-to-end tournament, activation, and experiential event management

03Production House

Gerd Production

Content built for culture

Gaming-first creative production — from concept through final delivery

04Media Network

Revival

44M+ audience reach

Owned media distribution and amplification at scale

05Career Platform

Ranked

Careers at scale

Recruitment, validation, and placement for gaming careers

06Tournament Software

Fastur

Operate tournaments at scale

SaaS platform for hosting, managing, and scaling competitive events

Selected work

Proof on screen

Moonton GamesRawwy Agency

The MENA voice of MLBB Esports

MPL MENA

2023→26

Seasons

5

Platforms

3×

Renewed

All projects

Set 01

Rawwy Agency

Play beyond the screen

Free Fire Summer Campaign

Explore

Rawwy Agency

Creators who own the lobby

Delta Force KOL Management

Explore

Rawwy Agency

Season 3 community heat

HOK ACE Community Season 3

Explore

The Rawwy vision

What people care about

The internet isn't short on content. The brands that win won't just advertise.

THEY'LL BUILD

Pillars of culture—not campaigns that vanish.

01Lore

Worlds

Universes people live inside

Story worlds with rules, places, and lore—not campaigns that vanish in a week

02Tribe

Communities

Circles that stay loyal

Player circles across MENA dialects and platforms, grown through ritual and belonging

03Face

Characters

Icons audiences follow

Faces and voices with personality that carry brands across formats and seasons

04Live

Experiences

Moments that become culture

Live, digital, and hybrid plays designed as memory machines—not one-off stunts

05Build

Products

Systems people return to

Digital products and tools that turn cultural insight into habits worth keeping

06Own

IP

Owned worlds that scale

Original IP built from zero and grown into ecosystems across film, play, and community

01Lore

Worlds

Universes people live inside

Story worlds with rules, places, and lore—not campaigns that vanish in a week

02Tribe

Communities

Circles that stay loyal

Player circles across MENA dialects and platforms, grown through ritual and belonging

03Face

Characters

Icons audiences follow

Faces and voices with personality that carry brands across formats and seasons

04Live

Experiences

Moments that become culture

Live, digital, and hybrid plays designed as memory machines—not one-off stunts

05Build

Products

Systems people return to

Digital products and tools that turn cultural insight into habits worth keeping

06Own

IP

Owned worlds that scale

Original IP built from zero and grown into ecosystems across film, play, and community

Rawwy exists to create what people remember and grow it into culture

نصنع ما يتذكّره الناس — ونحوّله إلى ثقافة

MENA × Global

Two offices. One network.

UAE HQ for MENA. Indonesia for SEA. Local operators across 12 key gaming markets

PRESENCE

Local teams. Regional execution.

01HQ

MENA

UAE HQ

Command center for the region

Dubai-based leadership, production, and growth ops across MENA

02SEA

SEA

Indonesia Office

Southeast Asia execution hub

Local operators shipping games, creators, and community at SEA scale

Morocco

Algeria

Tunisia

Egypt

Iraq

Saudi Arabia

Oman

UAE · HQ

Thailand

Philippines

Malaysia

Indonesia · SEA

Built by operators who have launched games, scaled communities, produced esports, activated creators, and shipped products

12 markets · 2 offices

MENA

Morocco
Algeria
Tunisia
Egypt
Iraq
Saudi Arabia
Oman
UAE · HQ

Southeast Asia

Thailand
Philippines
Malaysia
Indonesia · SEA

Partners

Publishers, leagues, and studios that bring us their biggest stages

17 partners03 categories

01

Publishers & Studios

The houses behind the worlds we launch

04 partners

02

Games & Universes

Titles and IP we've taken to MENA audiences

09 partners

03

Leagues & Brands

Stages, sponsors, and the brands that back them

04 partners

The roster keeps growing

Let's turn it into something people remember.

Start a project Explore Rawwy

Emailinfo@rawwy.ae

OfficesUAE · Indonesia